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Written on Jan, 17, 2018 by in , | Leave a comment

Users’ Understanding of Search Engine Advertisements Lewandowski, Dirk: Users’ Understanding of Search Engine Advertisements, Journal of Information Science Theory and Practice 5(4): 06-25, 2017. DOI: 10.1633/JISTaP.2017.5.4.1 Download: Publisher Version Abstract In this paper, a large-scale study on users’ understanding of search-based advertising is presented. It is based on (1) a survey, (2) a task-based user study, and (3) an online …

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