Author : Tobi

Written on Jan, 17, 2018 by in , | 1 Comment.

Users’ Understanding of Search Engine Advertisements Lewandowski, D. (2017). Users’ Understanding of Search Engine Advertisements. Journal of Information Science Theory and Practice, 5(4), 6–25. Download: Publisher Version Abstract In this paper, a large-scale study on users’ understanding of search-based advertising is presented. It is based on (1) a survey, (2) a task-based user study, and (3) an online experiment. Data …

Continue Reading...