{"id":3255,"date":"2021-03-21T21:44:58","date_gmt":"2021-03-21T20:44:58","guid":{"rendered":"https:\/\/searchstudies.org\/?post_type=journal_article&#038;p=3255"},"modified":"2021-08-03T12:13:48","modified_gmt":"2021-08-03T10:13:48","slug":"how-users-knowledge-of-advertisements-influences-their-viewing-and-selection-behaviour-in-search-engines","status":"publish","type":"journal_article","link":"https:\/\/searchstudies.org\/de\/journal\/how-users-knowledge-of-advertisements-influences-their-viewing-and-selection-behaviour-in-search-engines\/","title":{"rendered":"How users\u2019 knowledge of advertisements influences their viewing and selection behaviour in search engines"},"content":{"rendered":"","protected":false},"author":3,"template":"","meta":{"_links_to":"","_links_to_target":""},"journal_article_cat":[253,269],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How users\u2019 knowledge of advertisements influences their viewing and selection behaviour in search engines - Search Studies Research Group<\/title>\n<meta name=\"description\" content=\"We show that participants with a low level of knowledge on search advertising are more likely to click on ads than subjects with a high level of knowledge. 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