{"id":4407,"date":"2021-06-23T16:48:06","date_gmt":"2021-06-23T14:48:06","guid":{"rendered":"https:\/\/searchstudies.org\/?post_type=journal_article&#038;p=4407"},"modified":"2021-08-04T11:53:21","modified_gmt":"2021-08-04T09:53:21","slug":"outside-the-industry-nobody-knows-what-we-do-seo-as-seen-by-search-engine-optimizers-and-content-providers","status":"publish","type":"journal_article","link":"https:\/\/searchstudies.org\/de\/journal\/outside-the-industry-nobody-knows-what-we-do-seo-as-seen-by-search-engine-optimizers-and-content-providers\/","title":{"rendered":"Outside the industry, nobody knows what we do\u2019: SEO as seen by search engine optimizers and content providers"},"content":{"rendered":"","protected":false},"author":5,"template":"","meta":{"_links_to":"","_links_to_target":""},"journal_article_cat":[253,269],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Outside the industry, nobody knows what we do\u2019: SEO as seen by search engine optimizers and content providers - Search Studies Research Group<\/title>\n<meta name=\"description\" content=\"SEO was considered necessary for content providers to ensure visibility, which is why dependencies between both stakeholder groups have evolved. Despite its importance, SEO was seen as largely unknown to users.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/searchstudies.org\/de\/journal\/outside-the-industry-nobody-knows-what-we-do-seo-as-seen-by-search-engine-optimizers-and-content-providers\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outside the industry, nobody knows what we do\u2019: SEO as seen by search engine optimizers and content providers - Search Studies Research Group\" \/>\n<meta property=\"og:description\" content=\"SEO was considered necessary for content providers to ensure visibility, which is why dependencies between both stakeholder groups have evolved. Despite its importance, SEO was seen as largely unknown to users.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/searchstudies.org\/de\/journal\/outside-the-industry-nobody-knows-what-we-do-seo-as-seen-by-search-engine-optimizers-and-content-providers\/\" \/>\n<meta property=\"og:site_name\" content=\"Search Studies Research Group\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-04T09:53:21+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/searchstudies.org\/journal\/outside-the-industry-nobody-knows-what-we-do-seo-as-seen-by-search-engine-optimizers-and-content-providers\/\",\"url\":\"https:\/\/searchstudies.org\/journal\/outside-the-industry-nobody-knows-what-we-do-seo-as-seen-by-search-engine-optimizers-and-content-providers\/\",\"name\":\"Outside the industry, nobody knows what we do\u2019: SEO as seen by search engine optimizers and content providers - Search Studies Research Group\",\"isPartOf\":{\"@id\":\"http:\/\/searchstudies.org\/de\/#website\"},\"datePublished\":\"2021-06-23T14:48:06+00:00\",\"dateModified\":\"2021-08-04T09:53:21+00:00\",\"description\":\"SEO was considered necessary for content providers to ensure visibility, which is why dependencies between both stakeholder groups have evolved. Despite its importance, SEO was seen as largely unknown to users.\",\"breadcrumb\":{\"@id\":\"https:\/\/searchstudies.org\/journal\/outside-the-industry-nobody-knows-what-we-do-seo-as-seen-by-search-engine-optimizers-and-content-providers\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/searchstudies.org\/journal\/outside-the-industry-nobody-knows-what-we-do-seo-as-seen-by-search-engine-optimizers-and-content-providers\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/searchstudies.org\/journal\/outside-the-industry-nobody-knows-what-we-do-seo-as-seen-by-search-engine-optimizers-and-content-providers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/searchstudies.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Outside the industry, nobody knows what we do\u2019: SEO as seen by search engine optimizers and content providers\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/searchstudies.org\/de\/#website\",\"url\":\"http:\/\/searchstudies.org\/de\/\",\"name\":\"Search Studies Research Group\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/searchstudies.org\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Outside the industry, nobody knows what we do\u2019: SEO as seen by search engine optimizers and content providers - Search Studies Research Group","description":"SEO was considered necessary for content providers to ensure visibility, which is why dependencies between both stakeholder groups have evolved. Despite its importance, SEO was seen as largely unknown to users.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/searchstudies.org\/de\/journal\/outside-the-industry-nobody-knows-what-we-do-seo-as-seen-by-search-engine-optimizers-and-content-providers\/","og_locale":"de_DE","og_type":"article","og_title":"Outside the industry, nobody knows what we do\u2019: SEO as seen by search engine optimizers and content providers - Search Studies Research Group","og_description":"SEO was considered necessary for content providers to ensure visibility, which is why dependencies between both stakeholder groups have evolved. Despite its importance, SEO was seen as largely unknown to users.","og_url":"https:\/\/searchstudies.org\/de\/journal\/outside-the-industry-nobody-knows-what-we-do-seo-as-seen-by-search-engine-optimizers-and-content-providers\/","og_site_name":"Search Studies Research Group","article_modified_time":"2021-08-04T09:53:21+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/searchstudies.org\/journal\/outside-the-industry-nobody-knows-what-we-do-seo-as-seen-by-search-engine-optimizers-and-content-providers\/","url":"https:\/\/searchstudies.org\/journal\/outside-the-industry-nobody-knows-what-we-do-seo-as-seen-by-search-engine-optimizers-and-content-providers\/","name":"Outside the industry, nobody knows what we do\u2019: SEO as seen by search engine optimizers and content providers - Search Studies Research Group","isPartOf":{"@id":"http:\/\/searchstudies.org\/de\/#website"},"datePublished":"2021-06-23T14:48:06+00:00","dateModified":"2021-08-04T09:53:21+00:00","description":"SEO was considered necessary for content providers to ensure visibility, which is why dependencies between both stakeholder groups have evolved. Despite its importance, SEO was seen as largely unknown to users.","breadcrumb":{"@id":"https:\/\/searchstudies.org\/journal\/outside-the-industry-nobody-knows-what-we-do-seo-as-seen-by-search-engine-optimizers-and-content-providers\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/searchstudies.org\/journal\/outside-the-industry-nobody-knows-what-we-do-seo-as-seen-by-search-engine-optimizers-and-content-providers\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/searchstudies.org\/journal\/outside-the-industry-nobody-knows-what-we-do-seo-as-seen-by-search-engine-optimizers-and-content-providers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/searchstudies.org\/"},{"@type":"ListItem","position":2,"name":"Outside the industry, nobody knows what we do\u2019: SEO as seen by search engine optimizers and content providers"}]},{"@type":"WebSite","@id":"http:\/\/searchstudies.org\/de\/#website","url":"http:\/\/searchstudies.org\/de\/","name":"Search Studies Research Group","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/searchstudies.org\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"de"}]}},"_links":{"self":[{"href":"https:\/\/searchstudies.org\/de\/wp-json\/wp\/v2\/journal_article\/4407"}],"collection":[{"href":"https:\/\/searchstudies.org\/de\/wp-json\/wp\/v2\/journal_article"}],"about":[{"href":"https:\/\/searchstudies.org\/de\/wp-json\/wp\/v2\/types\/journal_article"}],"author":[{"embeddable":true,"href":"https:\/\/searchstudies.org\/de\/wp-json\/wp\/v2\/users\/5"}],"wp:attachment":[{"href":"https:\/\/searchstudies.org\/de\/wp-json\/wp\/v2\/media?parent=4407"}],"wp:term":[{"taxonomy":"journal_article_cat","embeddable":true,"href":"https:\/\/searchstudies.org\/de\/wp-json\/wp\/v2\/journal_article_cat?post=4407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}