{"id":3804,"date":"2021-04-15T16:51:31","date_gmt":"2021-04-15T14:51:31","guid":{"rendered":"https:\/\/searchstudies.org\/?page_id=3804"},"modified":"2023-01-30T12:55:06","modified_gmt":"2023-01-30T11:55:06","slug":"trust-search-engines","status":"publish","type":"page","link":"https:\/\/searchstudies.org\/de\/research\/trust-search-engines\/","title":{"rendered":"Vertrauen in Suchmaschinen"},"content":{"rendered":"

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Vertrauen in Suchmaschinen - Entwicklung eines Messinstruments und Anwendung in einem Experiment<\/h2>\n<\/div>\n<\/div><\/div>
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Ziel des Dissertationsprojekts ist es, zu untersuchen, inwieweit Nutzer*innen ihren genutzten Suchmaschinen vertrauen und welchen Einfluss dies auf ihr Suchverhalten hat. Dar\u00fcber hinaus wird untersucht, wie die Vertrauensw\u00fcrdigkeit des Suchmaschinenbetreibers und die Verl\u00e4sslichkeit des Suchmaschinenalgorithmus zum Vertrauen beitragen.<\/p>\n

Die zu erwartenden Ergebnisse helfen, berechtigtes und unangebrachtes Vertrauen in Suchmaschinen zu bestimmen. Dies soll die Diskussion zwischen der Zivilgesellschaft, Wissenschaftler*innen und politischen Entscheidungstr\u00e4gern f\u00f6rdern, wenn es um die gesellschaftlichen Folgen von Vertrauen, die Rolle von Suchmaschinen und die notwendigen F\u00e4higkeiten der Nutzer*innen geht.<\/p>\n

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Erkenntnisse<\/h3>

Das Projekt basiert auf interdisziplin\u00e4rer Forschung zu Vertrauen und zum Suchverhalten mit kommerziellen Suchmaschinen.<\/p>\n\n <\/div><\/div><\/div>

\n <\/i>\n <\/figure>\n

Methoden<\/h3>

Eine Bandbreite an qualitativen und quantitativen Methoden wird angewandt, wie eine Laborstudie, eine Befragung und ein Experiment. <\/p>\n\n <\/div><\/div><\/div>

\n <\/i>\n <\/figure>\n

Messinstrument<\/h3>

Das entwickelte Messinstrument f\u00fcr Vertrauen in Suchmaschinen kann angepasst und nachgenutzt werden, z.B. f\u00fcr neue KI-Anwendungen.<\/p>\n\n <\/div><\/div><\/div>

\n <\/i>\n <\/figure>\n

Originalit\u00e4t<\/h3>

Ein umfassendes Verst\u00e4ndnis von Vertrauen wird auf Suchmaschinen \u00fcbertragen. Vertrauen wird mit mehreren indireketen Items erhoben. <\/p>\n\n <\/div><\/div><\/div><\/div><\/div><\/section>

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Die Forschungsfragen werden auf Szenarien aus den Bereichen Gesundheit und Finanzen angewendet. Einerseits bilden diese Bereiche gute Voraussetzungen f\u00fcr die Betrachtung von Vertrauen, andererseits k\u00f6nnen die Auswirkungen von Vertrauen dabei weitreichend sein. Vertrauen wird f\u00fcr Google und Ecosia getestet, da beide Suchmaschinen in ihrer verwendeten Technologie und ihrem Image als Marke kontr\u00e4r sind.<\/p>\n

In einer Laborstudie mit Stimulated-Recall-Interviews werden zun\u00e4chst Indikatoren f\u00fcr Vertrauen in der Websuche identifiziert und spezifische vertrauensbasierte Verhaltensweisen ermittelt. Daraus werden Items zur Messung des Vertrauens in Suchmaschinen generiert und mit Hilfe einer Umfrage validiert. Schlie\u00dflich wird das validierte Messinstrument f\u00fcr Vertrauen in einem Experiment verwendet, um die Zusammenh\u00e4nge mit Vertrauensw\u00fcrdigkeit\/Verl\u00e4sslichkeit und vertrauensbasiertem Verhalten zu testen. \nDie Kombination von Selbstausk\u00fcnften und tats\u00e4chlichen Verhaltensmessungen wurde bisher nur selten in Bezug auf das Vertrauen in Suchmaschinen verwendet.<\/p>\n

Als Teil des Projekts wurde eine Umfrage entwickelt, um die Suchmaschinenkompetenz der Nutzer*innen zu erfassen. Dies kann nachgenutzt werden \u00a0<\/p>\n

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\n\n \n \"\" <\/a>\n <\/div>\n<\/div><\/div><\/div><\/div><\/section>
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Projektteam<\/h3>

Helena H\u00e4u\u00dfler (doctoral student)<\/a>
\nJoachim Griesbaum<\/a> und Dirk Lewandowski (supervisors)<\/a> <\/p>\n\n <\/div>

\n <\/i>\n <\/figure>\n

F\u00f6rderung<\/h3>
  • Promotionsf\u00f6rderung | HAW Hamburg - Promotionszentrum.
    \nF\u00f6rderzeitraum: 12\/2020-11\/2023.<\/li>\n
  • F\u00f6rderung kleiner Forschungsprojekte | HAW Hamburg - Department Information <\/li>\n
  • HAW.international | Deutscher Akademischer Auslandsdienst<\/li>\n
  • SIGIR Reisestipendium CHIIR 2023 | Association for Computing Machinery<\/li>\n\n <\/div><\/div><\/div>
    \n <\/i>\n <\/figure>\n

    Publikationen<\/h3>

    H\u00e4u\u00dfler, H.; Schulthei\u00df, S.; Lewandowski, D. (2023). Is googling risky? A study on risk perception and experiences of adverse consequences in web search. <\/b> Journal of the Association for Information Science and Technology, 1-14. https:\/\/doi.org\/10.1002\/asi.24802<\/a> <\/p>\n

    H\u00e4u\u00dfler, H. (2023). Do users trust search engines? And if so, why?: Developing a trust measure and applying it in an experiment.<\/b> In: ACM SIGIR Conference on Human Information Interaction and Retrieval (CHIIR \u201923), March 19\u201323, 2023, Austin, TX, USA. ACM, New York, NY, USA. https:\/\/doi.org\/10.1145\/3576840.3578280<\/a><\/p>\n\n <\/div>

    \n <\/i>\n <\/figure>\n

    Vortr\u00e4ge<\/h3>

    H\u00e4u\u00dfler, H. (2023). Google, Ecosia & Co.: Was es bedeutet, Suchmaschinen zu vertrauen <\/b> Teenageinternetwork Conference (TINCON) Berlin, June 08-2023, Berlin, Germany.
    \n    https:\/\/www.youtube.com\/watch?v=Lt7jm1NikU8<\/a> <\/p>\n\n <\/div><\/div><\/div><\/div><\/div><\/section>

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