The influence of commercial intent of search results on their perceived relevance

Lewandowski, Dirk: The Influence of Commercial Intent of Search Results on Their Perceived Relevance. Proceedings of the 2011 iConference (iConference ’11). ACM, New York, NY, USA, 2011, 452-458. DOI: 10.1145/1940761.1940823

Download: Publisher Version


We carried out a retrieval effectiveness test on the three major web search engines (i.e., Google, Microsoft and Yahoo). In addition to relevance judgments, we classified the results according to their commercial intent and whether or not they carried any advertising. We found that all search engines provide a large number of results with a commercial intent. Google provides significantly more commercial results than the other search engines do. However, the commercial intent of a result did not influence jurors in their relevance judgments.