Oliver Koop, M.A., is working as a researcher at the Department of Information, Media and Communication at the Hamburg University of Applied Sciences since 2025. He is primarily responsible for marketing activities relating to the “Result Assessment Tool (RAT)”. Previously, he worked in various positions as an online marketing expert in the private sector. He received his Master’s degree in Digital Communication in 2019 after completing his Bachelor’s degree in Library and Information Management in 2017.