Student work

Theses

2024

Ghimire, Nimesh, 2024. Sentiment Analysis for Search Result Snippets. [Master’s thesis] University of Duisburg-Essen.

Hammami, Ammar, 2024. A Machine Learning Approach to Web Genre Classification. [Bachelor’s thesis] University of Duisburg-Essen.

Mishra, Kiran, 2024. Development of a classifier to measure the commerciality of Web Documents. [Bachelor’s thesis] University of Duisburg-Essen.

Qin, Junqi, 2024. Scraping the additional information box from Google’s search engine result pages. [Bachelor’s thesis] University of Duisburg-Essen.

Rana, Bhoomika, 2024. A classifier for web documents in the health domain. [Master’s thesis] University of Duisburg-Essen.

2023

Al Mustafa, Hossam, 2023. EI-Logger Plug-In: Explicit and implicit Logger for elicitation of SE user’s data. [Bachelor’s thesis] University of Duisburg-Essen.

Elnaggar, Mohamed, 2023. Measuring the Readability of Web Documents. [Bachelor’s thesis] University of Duisburg-Essen.

Kirch, Paul, 2023. Ein Forum-Scraper für das Result Assessment Tool (RAT). [Bachelor’s thesis] University of Duisburg-Essen.

Kumar, Tuhina, 2023. Comparison of Results Shown by Different Search Engines for Climate-Related Topics. [Bachelor’s thesis] University of Duisburg-Essen.

Landry, Ebode Engoulou Yves, 2023. List based misinformation detection. [Bachelor’s thesis] University of Duisburg-Essen.

Messer, Marius, 2023. Entwicklung und Evaluation eines Impressumscrawlers – ein Webcrawler spezialisiert auf die automatische Impressumsextraktion von Webseiten unter Berücksichtigung der deutschen Rechtslage. [Bachelor’s thesis] University of Duisburg-Essen.

2020

Hardieck, Thomas. 2020. Der Einfluss themenbezogener Anzeigen auf die politische Informationssuche von Suchmaschinennutzern. [Master’s thesis] Hamburg University of Applied Sciences.

2019

Pacholski-Kochubei, Yuliia. 2019. Experimentelle Analyse und vergleichende Bewertung von Präzision und Effizienz bei der komplexen Suche mit Operatoren in den Suchmaschinen Yandex.com und Google.com. [Bachelor’s thesis] Hamburg University of Applied Sciences.

Schultheiß, Sebastian. 2019. Der Einfluss des Verständnisses von Suchmaschinenwerbung auf das Rechercheverhalten am PC und am mobilen Endgerät: eine Nutzerstudie. [Master’s thesis] Hamburg University of Applied Sciences.

2018

Peters, Farah Malina. 2018. Nutzungspotenziale von alternativen Metriken in der Wissenschaftskommunikation: eine Expertenbefragung. [Bachelor’s thesis] Hamburg University of Applied Sciences.

2017

Koop, Oliver, 2017. Evaluierung und Weiterentwicklung der Informationsarchitektur der Parlamentsdatenbank der Hamburgischen Bürgerschaft: eine vergleichende Usability-Studie mit Handlungsempfehlungen. [Bachelor’s thesis] Hamburg University of Applied Sciences.

Krüger, Franziska, 2017. Untersuchung zur Ableitung eines praxisnahen Handlungsleitfadens zur kennzahlorientierten Suchmaschinenoptimierung, am Beispiel eines bestehenden Online-Shops im Modeversand. [Bachelor’s thesis] Hamburg University of Applied Sciences.

2016

Günther, Markus, 2016. Welches Weltbild vermitteln Suchmaschinen? Untersuchung der Gewichtung inhaltlicher Aspekte von Google- und Bing-Ergebnissen in Deutschland und den USA zu aktuellen internationalen Themen. [Master’s thesis] Hamburg University of Applied Sciences.

Linhart, Alexandra Svantje, 2016. Google Now und die Daten der Nutzer. Eine Tagebuchstudie zur Wahrnehmung von Google Now Karten im Hinblick auf die Sammlung personenbezogener Daten. [Master’s thesis] Hamburg University of Applied Sciences.

Schultheiß, Sebastian, 2016. Die Praxis der Relevanzbeurteilung von Google-Nutzern auf dem Prüfstand. Eine Eye-Tracking-Studie. [Bachelor’s thesis] Hamburg University of Applied Sciences.

Stempel, Anne Elisabeth, 2016. Suchverhalten in Internet Suchmaschinen Analyse der Unterschiede in den Suchanfragen von Senioren im Vergleich zu Teenagern. [Bachelor’s thesis] Hamburg University of Applied Sciences.

2015

Dachs, Miriam, 2015. Recht auf Vergessenwerden Inhaltsanalyse von Presseartikeln zur zukünftigen Umsetzung des EuGH-Urteils gegen Google im Online-Reputationsmanagement. [Bachelor’s thesis] Hamburg University of Applied Sciences.

Ewald, Ines, 2015. Suchmaschinenoptimierung für Videoinhalte am Fallbeispiel des You-Tube-Kanals HAW Hamburg der HAW Hamburg. [Bachelor’s thesis] Hamburg University of Applied Sciences.

2014

Epp, Margarethe, 2014. Ausgewählte Methoden des Web-Usability und Prototyping zur Analyse und Verbesserung der Homepage des Hochschulinformations- und Bibliotheksservice der Hochschule für Angewandte Wissenschaften Hamburg. [Bachelor’s thesis] Hamburg University of Applied Sciences.

Gieseler, Christina, 2014. Konzipierung eines mobilen Bibliothekskatalogs am Beispiel von beluga unter Berücksichtigung von Usabilitystandards für mobile Endgeräte und der Entwicklung innovativer Funktionen. [Bachelor’s thesis] Hamburg University of Applied Sciences.

2013

Daug, Jörn-Henning, 2013. Vergesslichkeit des Netzes : Überprüfung des Informationsverlustes im deutschsprachigen World Wide Web anhand einer Untersuchung der externen Links unterschiedlicher Web-Genres. [Bachelor’s thesis] Hamburg University of Applied Sciences.

Gather, Alexandra, 2013. Suchmaschinen und Sprache : eine Studie über den Umgang von Google und BING mit den Besonderheiten der deutschen Sprache. [Master’s thesis] Hamburg University of Applied Sciences.

Geisler, Lisa Maria, 2013. Was beeinflusst die Auswahl bei der indirekten Erwerbung durch Bibliothekskunden bei der Nutzung des nicht-moderierten Patron-Driven-Acquisition-Modells in der Sächsischen Landesbibliothek – Staats- und Universitätsbibliothek Dresden (SLUB)? [Bachelor’s thesis] Hamburg University of Applied Sciences.

Gärtner, Christine, 2013. Produktivität und Impact bibliotheks- und informations-wissenschaftlicher Institute im deutschsprachigen Raum : ein Vergleich wissenschaftlicher Publikations-aktivitäten an Hochschulen. [Master’s thesis] Hamburg University of Applied Sciences.

Hartje, Johanna, 2013. Wenn Google doppelt sieht : Identifikation einer Toleranzgrenze für internen und externen Duplicate Content. [Bachelor’s thesis] Hamburg University of Applied Sciences.

Podgajnik, Lea, 2013. Relevanzanalyse niedrig gerankter Google-Suchergebnisse auf informationsorientierte Suchanfragen mit dem Relevan-ce Assessment Tool. [Bachelor’s thesis] Hamburg University of Applied Sciences.

2012

Bernlöhr, Tilmann, 2012. Akzeptanz durch Relevanz : Konzeption, Realisierung und Evaluation einer Google-Adwords-Kampagne für das soziale Netzwerk music2deal.com. [Bachelor’s thesis] Hamburg University of Applied Sciences.

Günther, Markus, 2012. Evaluierung von Suchmaschinen : Qualitätsvergleich von Google- und Bing-Suchergebnissen unter besonderer Berücksichtigung von Universal-Search-Resultaten. [Bachelor’s thesis] Hamburg University of Applied Sciences.

Küchler, Sascha, 2012. Gegenüberstellung dreier Verfahren zur Durchführung von Usability-Tests : Empirischer Vergleich von klassischem Labortest, toolbasiertem asynchronen Remote-Test und Remote-Videotest. [Master’s thesis] Hamburg University of Applied Sciences.

Sünkler, Sebastian, 2012. Prototypische Entwicklung einer Software für die Erfassung und Analyse explorativer Suchen in Verbindung mit Tests zur Retrievaleffektivität. [Master’s thesis] Hamburg University of Applied Sciences.

2011

Terbeck, Hendrik, 2011. Der Einfluss sozialer Empfehlungen auf das Selektionsverhalten in Suchmaschinen eine Eyetracking-Studie der Google-Ergebnisseite. [Bachelor’s thesis] Hamburg University of Applied Sciences.

von Mach, Sonja, 2011. Anforderungsanalyse für die Bereitstellung von Suchanfrage-daten: Literaturanalyse und Empfehlungen für die Aufbereitung von Logfiledaten für weitere Studien. [Master’s thesis] Hamburg University of Applied Sciences.

2010

Drechsler, Jessica, 2010. Kein Klick, kein Treffer? : Untersuchung und Analyse von Suchanfragen und Suchergebnissen, die keinen Klick auslösten. [Master’s thesis] Hamburg University of Applied Sciences.

Hilbig, Svetlana, 2010. Entwicklerportal als Geschäftsmodell 2.0: seine Relevanz und Zukunftsfähigkeit für Telekommunikationsunternehmen (am Beispiel von Developer Gardenʺ). [Bachelor’s thesis] Hamburg University of Applied Sciences.

Küchler, Sascha, 2010. Suchmaschinen im mobilen Web : vergleichende Analysen und Expertenbefragungen zu Suchergebnissen, Trefferaufbereitung und zukünftiger Entwicklung. [Bachelor’s thesis] Hamburg University of Applied Sciences.

Mikley, Nina, 2010. FragFinn & Co. Erstellung eines Kriterienkataloges zu Usability-Tests mit Kindern anhand der Evaluierung dreier Kindersuchmaschinen. [Bachelor’s thesis] Hamburg University of Applied Sciences.

2009

Rudel, Sandra, 2009. Die Bedeutung von Social Media in Ländern mit eingeschränkter Meinungsfreiheit : die Vorgänge in Iran im Jahre 2009. [Bachelor’s thesis] Hamburg University of Applied Sciences.

Schäfer, Vanessa, 2009. Der gläserne Mensch in sozialen Netzwerken : eine Analyse der Nutzerangaben bei studiVZ. [Bachelor’s thesis] Hamburg University of Applied Sciences.

Seehaus, Stephan, 2009. Konzipierung, Erstellung und Evaluierung eines Online-Tutorials zur Verbesserung der Suchmaschinenkompetenz. [Bachelor’s thesis] Hamburg University of Applied Sciences.

Stephan, Andrea, 2009. Die Neutralität der Suchmaschinen : eine vergleichende Untersuchung zum Verhältnis informatorischer und kommerzieller Suchergebnisse deutscher Suchmaschinen. [Diploma thesis] Hamburg University of Applied Sciences.

Sünkler, Sebastian, 2009. Vergleichende Analyse und szenariobasierte Usability Tests zur Evaluation der Gebrauchstauglichkeit neu gestarteter Suchmaschinen. [Bachelor’s thesis] Hamburg University of Applied Sciences.

Thomsen, Balder, 2009. Die Qualität von Retrievalergebnissen im Vergleich : Google Book Search und der OPAC einer wissenschaftlichen Bibliothek. [Bachelor’s thesis] Hamburg University of Applied Sciences.

2008

Strebe, Rita, 2008. Empirische Untersuchung von emotionalen Reaktionen im Prozess der Informationsrecherche im Web. [Diploma thesis] Hamburg University of Applied Sciences.

Tittmann, Lukas, 2008. Zur Struktur der Trefferbeschreibungen in Web-Suchmaschinen und deren Beurteilung durch den Nutzer. [Diploma thesis] Hamburg University of Applied Sciences.

Research & Venture

2022

Studentische Arbeit zu Verzerrungen in Bibliothekskatalogen. 2022.

2018

Schultheiß, Sebastian, 2018. Taktiken der Suche: Eine Logfileanalyse des Discovery-Systems beluga. Hamburg University of Applied Sciences. doi: 10.13140/RG.2.2.22020.42888/1.

2017

Le, Emmy, 2017. Entertain TV Relevanzoptimierung: Forschungs- und Praxisprojekt zur Optimierung der übergreifenden Suchfunktion bei Entertain TV. Hamburg University of Applied Sciences.

2015

Linhart, Alexandra Svantje, 2015. Query Understanding in EconBiz. Wie suchen die Nutzer von EconBiz? Eine Analyse der Suchlogs des Suchportals der Zentralbibliothek für Wirtschaftswissenschaften. Hamburg University of Applied Sciences.

2014

Günther, Markus, 2014. Optimierung der Wer liefert was?: Nomenklatur in Hinsicht auf Online-Marketing. Hamburg University of Applied Sciences.

2012

Küchler, Sascha, 2012.. Cross-und Up-Selling: Optimierung von Kaufempfehlungen als Mittel zur Umsatzsteigerung in Onlineshops. Hamburg University of Applied Sciences.

Nesbach, Eva, 2012. Entwicklung von Kriterien für Kontakt-Recommendations. Hamburg University of Applied Sciences.

Schmitt, Jörg, 2012. Den Nutzern über die Schulter geschaut: Eine Analyse der Suchanfragen an den Katalog der Universitätsbibliothek der Technischen Universität Hamburg-Harburg. Hamburg University of Applied Sciences.

2011

Mikley, Nina, 2011. FINN fragt nach: Ermittlung des Rechercheverhaltens von Kindern anhand szenariobasierter Usability-Tests. Hamburg University of Applied Sciences.

2010

Sünkler, Sebastian, 2010.. Universal Search im Umfeld von Webportalen: Entwicklung und Evaluation verschiedener Konzepte für den Einsatz von Universal-Search in der Portalsuche von t-online.de Hamburg University of Applied Sciences.

2009

von Mach, Sonja & Otte, Jessica, 2009. Analyse von qualifizierten Suchanfragen mittels qualitativer und quantitativer Untersuchungen. Hamburg University of Applied Sciences.

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    Privacy Policy

    As of: 11.09.2023

    We are very delighted that you have shown interest in our enterprise. Data protection is of a particularly high priority for the management of us. The use of the Internet pages of us is possible without any indication of personal data; however, if a data subject wants to use special enterprise services via our website, processing of personal data could become necessary. If the processing of personal data is necessary and there is no statutory basis for such processing, we generally obtain consent from the data subject.

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    In this data protection declaration, we use, inter alia, the following terms:

      • a) Personal data

        Personal data means any information relating to an identified or identifiable natural person ("data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

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        c) Processing

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        f) Pseudonymisation

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        i) Recipient

        Recipient is a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients; the processing of those data by those public authorities shall be in compliance with the applicable data protection rules according to the purposes of the processing.

        j) Third party

        Third party is a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.

        k) Consent

        Consent of the data subject is any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

    Name and Address of the controller

    Controller for the purposes of the General Data Protection Regulation (GDPR), other data protection laws applicable in Member states of the European Union and other provisions related to data protection is:

    Hochschule für Angewandte Wissenschaften Hamburg (HAW Hamburg)

    Prof. Dr. Dirk Lewandowski

    Finkenau 35

    22081 Hamburg

    Deutschland

    E-Mail: 

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    The website of us collects a series of general data and information when a data subject or automated system calls up the website. This general data and information are stored in the server log files. Collected may be (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites, (5) the date and time of access to the Internet site, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) any other similar data and information that may be used in the event of attacks on our information technology systems.

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    The data subject has the possibility to register on the website of the controller with the indication of personal data. Which personal data are transmitted to the controller is determined by the respective input mask used for the registration. The personal data entered by the data subject are collected and stored exclusively for internal use by the controller, and for his own purposes. The controller may request transfer to one or more processors (e.g. a parcel service) that also uses personal data for an internal purpose which is attributable to the controller.

    By registering on the website of the controller, the IP address—assigned by the Internet service provider (ISP) and used by the data subject—date, and time of the registration are also stored. The storage of this data takes place against the background that this is the only way to prevent the misuse of our services, and, if necessary, to make it possible to investigate committed offenses. Insofar, the storage of this data is necessary to secure the controller. This data is not passed on to third parties unless there is a statutory obligation to pass on the data, or if the transfer serves the aim of criminal prosecution.

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    The data controller shall, at any time, provide information upon request to each data subject as to what personal data are stored about the data subject. In addition, the data controller shall correct or erase personal data at the request or indication of the data subject, insofar as there are no statutory storage obligations. The entirety of the controller’s employees are available to the data subject in this respect as contact persons.

    Contact possibility via the website

    The website contains information that enables a quick electronic contact to our enterprise, as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If a data subject contacts the controller by e-mail or via a contact form, the personal data transmitted by the data subject are automatically stored. Such personal data transmitted on a voluntary basis by a data subject to the data controller are stored for the purpose of processing or contacting the data subject. There is no transfer of this personal data to third parties.

    Comments function in the blog on the website

    We offers users the possibility to leave individual comments on individual blog contributions on a blog, which is on the website of the controller. A blog is a web-based, publicly-accessible portal, through which one or more people called bloggers or web-bloggers may post articles or write down thoughts in so-called blogposts. Blogposts may usually be commented by third parties.

    If a data subject leaves a comment on the blog published on this website, the comments made by the data subject are also stored and published, as well as information on the date of the commentary and on the user's (pseudonym) chosen by the data subject. In addition, the IP address assigned by the Internet service provider (ISP) to the data subject is also logged. This storage of the IP address takes place for security reasons, and in case the data subject violates the rights of third parties, or posts illegal content through a given comment. The storage of these personal data is, therefore, in the own interest of the data controller, so that he can exculpate in the event of an infringement. This collected personal data will not be passed to third parties, unless such a transfer is required by law or serves the aim of the defense of the data controller.

    Gravatar

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    Routine erasure and blocking of personal data

    The data controller shall process and store the personal data of the data subject only for the period necessary to achieve the purpose of storage, or as far as this is granted by the European legislator or other legislators in laws or regulations to which the controller is subject to.

    If the storage purpose is not applicable, or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data are routinely blocked or erased in accordance with legal requirements.

    Rights of the data subject

      • a) Right of confirmation

        Each data subject shall have the right granted by the European legislator to obtain from the controller the confirmation as to whether or not personal data concerning him or her are being processed. If a data subject wishes to avail himself of this right of confirmation, he or she may, at any time, contact any employee of the controller.

         

     

      • b) Right of access

         

        Each data subject shall have the right granted by the European legislator to obtain from the controller free information about his or her personal data stored at any time and a copy of this information. Furthermore, the European directives and regulations grant the data subject access to the following information:

          • the purposes of the processing;

         

          • the categories of personal data concerned;

         

          • the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations;

         

          • where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period;

         

          • the existence of the right to request from the controller rectification or erasure of personal data, or restriction of processing of personal data concerning the data subject, or to object to such processing;

         

          • the existence of the right to lodge a complaint with a supervisory authority;

         

          • where the personal data are not collected from the data subject, any available information as to their source;

         

        • the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) of the GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing for the data subject.

         

        Furthermore, the data subject shall have a right to obtain information as to whether personal data are transferred to a third country or to an international organisation. Where this is the case, the data subject shall have the right to be informed of the appropriate safeguards relating to the transfer.

        If a data subject wishes to avail himself of this right of access, he or she may, at any time, contact any employee of the controller.

        c) Right to rectification

        Each data subject shall have the right granted by the European legislator to obtain from the controller without undue delay the rectification of inaccurate personal data concerning him or her. Taking into account the purposes of the processing, the data subject shall have the right to have incomplete personal data completed, including by means of providing a supplementary statement.

        If a data subject wishes to exercise this right to rectification, he or she may, at any time, contact any employee of the controller.

        d) Right to erasure (Right to be forgotten)

         

        Each data subject shall have the right granted by the European legislator to obtain from the controller the erasure of personal data concerning him or her without undue delay, and the controller shall have the obligation to erase personal data without undue delay where one of the following grounds applies, as long as the processing is not necessary:

          • The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed.

         

          • The data subject withdraws consent to which the processing is based according to point (a) of Article 6(1) of the GDPR, or point (a) of Article 9(2) of the GDPR, and where there is no other legal ground for the processing.

         

          • The data subject objects to the processing pursuant to Article 21(1) of the GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) of the GDPR.

         

          • The personal data have been unlawfully processed.

         

          • The personal data must be erased for compliance with a legal obligation in Union or Member State law to which the controller is subject.

         

        • The personal data have been collected in relation to the offer of information society services referred to in Article 8(1) of the GDPR.

         

        If one of the aforementioned reasons applies, and a data subject wishes to request the erasure of personal data stored by us, he or she may, at any time, contact any employee of the controller. An employee us shall promptly ensure that the erasure request is complied with immediately.

        Where the controller has made personal data public and is obliged pursuant to Article 17(1) to erase the personal data, the controller, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform other controllers processing the personal data that the data subject has requested erasure by such controllers of anylinks to, or copy or replication of, those personal data, as far as processing is not required. An employees of us will arrange the necessary measures in individual cases.

      • e) Right of restriction of processing

        Each data subject shall have the right granted by the European legislator to obtain from the controller restriction of processing where one of the following applies:

          • The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.

         

          • The processing is unlawful and the data subject opposes the erasure of the personal data and requests instead the restriction of their use instead.

         

          • The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defence of legal claims.

         

        • The data subject has objected to processing pursuant to Article 21(1) of the GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.

         

        If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of the processing of personal data stored by us, he or she may at any time contact any employee of the controller. The employee of us will arrange the restriction of the processing.

      • f) Right to data portability

        Each data subject shall have the right granted by the European legislator, to receive the personal data concerning him or her, which was provided to a controller, in a structured, commonly used and machine-readable format. He or she shall have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, as long as the processing is based on consent pursuant to point (a) of Article 6(1) of the GDPR or point (a) of Article 9(2) of the GDPR, or on a contract pursuant to point (b) of Article 6(1) of the GDPR, and the processing is carried out by automated means, as long as the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

        Furthermore, in exercising his or her right to data portability pursuant to Article 20(1) of the GDPR, the data subject shall have the right to have personal data transmitted directly from one controller to another, where technically feasible and when doing so does not adversely affect the rights and freedoms of others.

        In order to assert the right to data portability, the data subject may at any time contact any employee of us.

      • g) Right to object

        Each data subject shall have the right granted by the European legislator to object, on grounds relating to his or her particular situation, at any time, to processing of personal data concerning him or her, which is based on point (e) or (f) of Article 6(1) of the GDPR. This also applies to profiling based on these provisions.

        We shall no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the establishment, exercise or defence of legal claims.

        If we processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning him or her for such marketing. This applies to profiling to the extent that it is related to such direct marketing. If the data subject objects to us to the processing for direct marketing purposes, we will no longer process the personal data for these purposes.

        In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to processing of personal data concerning him or her by us for scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1) of the GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

        In order to exercise the right to object, the data subject may contact any employee of us. In addition, the data subject is free in the context of the use of information society services, and notwithstanding Directive 2002/58/EC, to use his or her right to object by automated means using technical specifications.

      • h) Automated individual decision-making, including profiling

         

        Each data subject shall have the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her, or similarly significantly affects him or her, as long as the decision (1) is not is necessary for entering into, or the performance of, a contract between the data subject and a data controller, or (2) is not authorised by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, or (3) is not based on the data subject's explicit consent.

        If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and a data controller, or (2) it is based on the data subject's explicit consent, we shall implement suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express his or her point of view and contest the decision.

        If the data subject wishes to exercise the rights concerning automated individual decision-making, he or she may, at any time, contact any employee of us.

      • i) Right to withdraw data protection consent

        Each data subject shall have the right granted by the European legislator to withdraw his or her consent to processing of his or her personal data at any time.

        If the data subject wishes to exercise the right to withdraw the consent, he or she may, at any time, contact any employee of us.

    Legal basis for the processing

    Art. 6(1)lit. a GDPR serves as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, when processing operations are necessary for the supply of goods or to provide any other service, the processing is based on Article 6(1)lit. b GDPR. The same applies to such processing operations which are necessary for carrying out pre-contractual measures, for example in the case of inquiries concerning our products or services. Is our company subject to a legal obligation by which processing of personal data is required, such as for the fulfillment of tax obligations, the processing is based on Art. 6(1)lit. c GDPR.
    In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or of another natural person. This would be the case, for example, if a visitor were injured in our company and his name, age, health insurance data or other vital information would have to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6(1)lit. d GDPR.
    Finally, processing operations could be based on Article 6(1)lit. f GDPR. This legal basis is used for processing operations which are not covered by any of the abovementioned legal grounds, if processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data. Such processing operations are particularly permissible because they have been specifically mentioned by the European legislator. He considered that a legitimate interest could be assumed if the data subject is a client of the controller (Recital 47 Sentence 2 GDPR).

    The legitimate interests pursued by the controller or by a third party

    Where the processing of personal data is based on Article 6(1)lit. f GDPR our legitimate interest is to carry out our business in favor of the well-being of all our employees and the shareholders.

    Period for which the personal data will be stored

    The criteria used to determine the period of storage of personal data is the respective statutory retention period. After expiration of that period, the corresponding data is routinely deleted, as long as it is no longer necessary for the fulfillment of the contract or the initiation of a contract.

    Provision of personal data as statutory or contractual requirement; Requirement necessary to enter into a contract; Obligation of the data subject to provide the personal data; possible consequences of failure to provide such data

    We clarify that the provision of personal data is partly required by law (e.g. tax regulations) or can also result from contractual provisions (e.g. information on the contractual partner).

    Sometimes it may be necessary to conclude a contract that the data subject provides us with personal data, which must subsequently be processed by us. The data subject is, for example, obliged to provide us with personal data when our company signs a contract with him or her. The non-provision of the personal data would have the consequence that the contract with the data subject could not be concluded.

    Before personal data is provided by the data subject, the data subject must contact any employee. The employee clarifies to the data subject whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and the consequences of non-provision of the personal data.

    Existence of automated decision-making

    As a responsible company, we do not use automatic decision-making or profiling.

    General Cookies

    Cookies from WordPress

    Name Purpose Validity
    wordpress_test_cookie This cookie determines whether the use of cookies has been disabled in the browser. Duration of storage: Until the end of the browser session (will be deleted when closing your internet browser). Session
    PHPSESSID This cookie stores your current session with respect to PHP applications, ensuring that all features of this website based on the PHP programming language are fully displayed. Duration of storage: Until the end of the browser session (will be deleted when closing your internet browser). Session
    wordpress_akm_mobile These cookies are only used for the administration area of ​​WordPress. 1 Year
    wordpress_logged_in_akm_mobile These cookies are only used for the administration area of ​​WordPress and do not apply to other site visitors. Session
    wp-settings-akm_mobile These cookies are only used for the administration area of ​​WordPress and do not apply to other site visitors. Session
    wp-settings-time-akm_mobile These cookies are only used for the administration area of ​​WordPress and do not apply to other site visitors. Session
    ab Is used for A / B testing of new features. Session
    akm_mobile saves if the visitor wants to see the mobile version of a website. 1 Day

    Cookies from DSGVO AIO for WordPress

    Name Purpose Validity
    dsgvoaio This LocalStorage key / value stores which services the user has agreed to or not. variable
    _uniqueuid This LocalStorage key / value stores a generated ID so that the user's opt-in / opt-out actions can be documented. The ID is stored anonymously. variable
    dsgvoaio_create This LocalStorage key / value stores the time when _uniqueuid was generated. variable
    dsgvoaio_vgwort_disable This LocalStorage key / value stores whether the service VG word standard is allowed or not (setting of the page operator). variable
    dsgvoaio_ga_disable This LocalStorage key / value stores whether the service Google Analytics Standard is allowed or not (Hiring the site operator). variable

     

    Twitter

    On this website, the controller has integrated components of Twitter. Twitter is a multilingual, publicly-accessible microblogging service on which users may publish and spread so-called ‘tweets,’ e.g. short messages, which are limited to 280 characters. These short messages are available for everyone, including those who are not logged on to Twitter. The tweets are also displayed to so-called followers of the respective user. Followers are other Twitter users who follow a user's tweets. Furthermore, Twitter allows you to address a wide audience via hashtags, links or retweets.

    The operating company of Twitter is Twitter International Company, One Cumberland Place, Fenian Street Dublin 2, D02 AX07, Ireland.

    With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which a Twitter component (Twitter button) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding Twitter component of Twitter. Further information about the Twitter buttons is available under https://about.twitter.com/en/resources/buttons. During the course of this technical procedure, Twitter gains knowledge of what specific sub-page of our website was visited by the data subject. The purpose of the integration of the Twitter component is a retransmission of the contents of this website to allow our users to introduce this web page to the digital world and increase our visitor numbers.

    If the data subject is logged in at the same time on Twitter, Twitter detects with every call-up to our website by the data subject and for the entire duration of their stay on our Internet site which specific sub-page of our Internet page was visited by the data subject. This information is collected through the Twitter component and associated with the respective Twitter account of the data subject. If the data subject clicks on one of the Twitter buttons integrated on our website, then Twitter assigns this information to the personal Twitter user account of the data subject and stores the personal data.

    Twitter receives information via the Twitter component that the data subject has visited our website, provided that the data subject is logged in on Twitter at the time of the call-up to our website. This occurs regardless of whether the person clicks on the Twitter component or not. If such a transmission of information to Twitter is not desirable for the data subject, then he or she may prevent this by logging off from their Twitter account before a call-up to our website is made.

    The applicable data protection provisions of Twitter may be accessed under https://twitter.com/privacy?lang=en.

    Cookies from Twitter

    Name Purpose Validity
    external_referer Collects anonymized data such as number of visits, average time spent on the site, and which pages were viewed. Purpose of personalization and improvement of the Twitter service. 6 Days
    _twitter_sess Session ID for identification if the user is logged in to Twitter. Session
    guest_id Session ID for identification if the user is not logged in to Twitter. 2 Years
    personalization_id Serves for the purpose of ad personalization. 2 Years
    ct0 These cookies enable us to track visitor activity from our Twitter ads on our website, and also to allow users to share content from our websites. They cookies do not provide us with any confidential information relating to your account. 2 Years
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